How to market computer game


How to market an indie computer game, you thought only music could be Indie...Ha!
Indie, Indie, INDIE! Our world today is not only going green, it's going Indie. From music to video games, it's all about the "average Joe".

Video games are the hot ticket these days by young and old avid gamers. But with every great idea produced, there must be a way to market it. Sounds simple right? Well anyone that knows the true meaning of "Indie", knows it isn't all cake and ice cream.

Marketing, publishing and distribution do not come free, nor do they come cheap. There are a few tips known in the Indie trade that could quite possibly be your dreamed about "meal ticket".

First of all, let's start with the basics:

1. PROMOTION: Promotion is everything! If you want people to know about your product, they actually have to KNOW about it. Hit up all your friends, all your family and even all your enemies...OK not the enemies, but you get the idea. Send an email blaster that has a sample of the game for them to see, ask them to forward it to everyone they know that is a die hard gamer, the word will soon be out that there is a hot new game for people to get in on.

2. ADVERTISING: This is different than promotion, really. Promotion just gets the product heard about but advertising DISPLAYS it. Of course you can spend in the hundreds to have the game advertised, but why would you do that when all you really need to do is build yourself a simple but enticing website. If you can dream up a two-headed warrior that slashes up bad guys, you can surely build yourself a flashy website.